One of the first things I worked on for my ongoing client Nordic WalkFit was a website refresh. This included tightening up the instructor bios, finessing the copy on most other pages, and altering the layout and flow to be more scannable and accessible to viewers.

I chose to use coloured boxes instead of the previous coloured text to highlight important information. These containers allow easier scanning for the important bits. Most of my changes in copy were small but mighty: removing redundancy on the page and small copy editing changes. I tightened up the instructor bios and reformatted them to match the rest of the websites colours. I didn't think there was anything wrong per se about the grey backgrounds but they weren't being used anywhere else so they felt out of place.

The page that went through the biggest change was the "Fitness from Home" page where I found the flow of information felt off. A simple change in order fixed this problem. The focus of the page is Nadine's classes with TopRock so by putting Barb Gormly's website first it doesn't get lost in the bottom but it also doesn't break up the information about Top Rock and Nadine's class.